Gucci Honors Year Of The Tiger With Collection, Campaign, And Pop Up Locations In The U.S. And Canada

Gucci has been a member of The Lion’s Share Fund since February of 2020, working toward preserving natural habitats and protecting endangered species. Nature, wildlife, and its inhabitants have been a concern of the 100-year-old luxury brand, becoming carbon neutral across their entire supply chain in 2018. With a genuine fascination of nature in the creative director Alessandro Michele, the Gucci House is reviving its Tiger motif collection with various renditions.

In honor of the Chinese Zodiac and the Year of the Tiger, which begins February 1, 2022, Gucci drops an over 80 piece collection of ready-to-wear and accessories for men and women. The Tiger collection is a signature of Michele, reworking the design upon his arrival to the Gucci House in 2015. The Gucci Tiger is an archival design, originated by the Italian artist and illustrator Vittorio Accornero in the late 1960s, also creating the House’s signature Floral design, implemented as the backdrop for the current Tiger collection.

Available today on the Gucci website and stores worldwide, all-over prints of tiger and floral variations cover the majority of the ready-to-wear pieces and an assortment of accessories, including shoes, purses, bags, and silk scarfs. Items like the reversible bomber jacket, trucker hat, bucket hat, sweater vest, bowling shirt, silk neck bow, silk dress, an embroidered trench coat with print motif lining, watches, and wallets are all covered in the Gucci Tiger and floral prints. 

The interlocking G’s, referred to as the equestrian-spired Web stripe, are seen throughout the more modest pieces. The Gucci Tiger collection also includes the ‘Gucci Tiger’ wording in patchwork on jackets, knitwear, shirts, and denim, among other items. They also implement the classic maxi monogram in a multi-colored design. Sweatshirts and T-shirts feature a diverse display of the tiger and logo elements. Various pieces from the collection have been hand-painted or have applied artisanal crochet and embroidery techniques of one-of-a-kind patchwork.

Gucci has gone a step further with its collection, hosting dedicated Pop-Ups beginning January 14 in Canada, at Holt Renfrew Yorkdale and, on January 17 at Holt Renfrew Vancouver. The Gucci Tiger Pop-Up shop will appear in the United States at the following locations; New York Wooster, Chicago Michigan Ave, Las Vegas Forum Shops, Santa Clara Valley Fair, and Manhasset boutiques. “Pop-in” creativity will support the Lunar New Year and Tiger collection at each location.

Gucci has put out a campaign showing a tiger partaking in a brunch hour high tea at a retro, luxury hotel while guest [models] wear items and accessories from the new Gucci Tiger collection. The campaign is the brainchild of Michelle as the creative director and photographer and director Angelo Pennetta, who art directed the campaign film.

Each Pop-Up shop pulls inspiration from the campaign and the Tiger collection designs, creating a forest-like environment. Elements direct shoppers with signage while giant LED-lit leaves surround them. A checkered black and white floor pattern span the space. A matelassé velvet poufs and brass racks and shelves shine with chrome spotlights on tripods.

Gucci is providing shopping bags made from responsibly sourced paper from ethically managed forests. The handles contain 100% recycled polyester – knotted to avoid using glues – and all of the ribbons are 100% organic cotton crafted. Shoppers of the name brand know their items are luxury made to last. 

Gucci has been making an effort to get shopping in-store normalized to the extent of providing an experience worth journeying outside. The Gucci Tiger collection items will be available as long as supply lasts, as Gucci continues to The Lion’s Share Fund and its sustainable commitments.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *