AIGLE will get inventive this Spring/Summer season by launching their assortment with an “AIGLE MAKER” marketing campaign, inviting movers and shakers from cities everywhere in the world for their very own spin on an AIGLE ‘match. Here in Hong Kong, photographer-traveler Karen Tang and multi-media producer Colin Mak have been tapped to play.
There are numerous firsts in AIGLE’s Spring/Summer 2022 assortment. It’s the primary “AIGLE by Études” assortment, which noticed the debut handiwork of Aurelien Arbet, Jose Lamali and Jeremie Egry since their appointment as inventive administrators for the model two years prior.
The assortment can be a marker of AIGLE’s continued dedication to sustainable improvement, with a timestamped deadline of the tip of this calendar 12 months to make sure at the least 50% of its merchandise worldwide might be eco-friendly.
Putting motion to vow, AIGLE’s new-season assortment circles across the theme of “EXPLORE”; specifically, an inspired-by-nature dedication to “[allowing] everyone to fully live experiences without leaving any other trace than those of their footsteps.”
No higher strategy to just do that than with a tune, as per Colin Mak, or with {a photograph}, as Karen Tang would certainly attest.
Introducing Hong Kong’s AIGLE MAKERS:
Joining the likes of floriculturists, musicians, ceramists and even a culinary scientist-photographer from cities worldwide, Hong Kong’s personal Karen Tang and Colin Mak sit in esteemed firm with the “AIGLE MAKER” crowd. For the marketing campaign, every have been chosen to interpret the seasonal theme “EXPLORE” via their most popular medium outfitted in, after all, AIGLE wares.
For Mak, this culminated in two curated playlists, one soundtracking the day; the opposite, night time.
“First of all, it’s my pleasure and I am so delighted to be one of the AIGLE MAKER,” mentioned Mak, of his new AIGLE MAKER title. “The brand’s vision and the theme of their Spring/Summer 2022 collection align perfectly with my existing lifestyle, especially the idea of ‘the close relationship between urban and nature.’”
“To me, I’m now living near nature, however the workplaces and people I meet in daily life are all from the city,” Mak continues. “It reflects AIGLE’s theme of ‘traveling in-between urban and nature’ and these two elements are dependent on each other and important to keep our lives balanced.”
And the place would he go to discover in Hong Kong?
“I would definitely choose the hills in Hong Kong,” mentioned Mak. “If there’s a chance, I would visit more mountains to explore the different views in Hong Kong.”
Colin Mak’s Picks
My favorite outfit is the basic Gore-Tex Parka and the water-repellent Multi-Pocket Vest. At first, I assumed a vest may solely be worn with a short-sleeved tee, nevertheless it seems it’s good with the jacket. The useful pockets on it are additionally useful for travelling. I additionally love the UV-Control Hat which appears trendy; the water-proof operate from the Gore-Tex materials can be actually useful.”
Colin Mak
Karen Tang (higher often known as Little Cloud 小雲), whose AIGLE MAKER portfolio consists of gorgeous pictures she’s captured exploring Hong Kong, agrees in full.
“I would love to see more of nature in Hong Kong,” says Tang. “I have been living and working in a busy city for so long, and sometimes, nature heals us just by its beauty. Since day one, nature has been my biggest inspiration!”
“I’ve got to exercise a bit more for hiking though,” Tang laughs.
Karen Tang’s Picks
“My favourite piece must be the iconic waterproof trench coat. It’s so trendy! It can be worn in nature with style, and back into the city with a really cool vibe. I also love its big hood!”
Karen Tang
Meet the remainder of the AIGLE MAKERS right here
