Karen Tang and Colin Mak are your new AIGLE MAKERS

AIGLE will get inventive this Spring/Summer season by launching their assortment with an “AIGLE MAKER” marketing campaign, inviting movers and shakers from cities everywhere in the world for their very own spin on an AIGLE ‘match. Here in Hong Kong, photographer-traveler Karen Tang and multi-media producer Colin Mak have been tapped to play.

There are numerous firsts in AIGLE’s Spring/Summer 2022 assortment. It’s the primary “AIGLE by Études” assortment, which noticed the debut handiwork of Aurelien Arbet, Jose Lamali and Jeremie Egry since their appointment as inventive administrators for the model two years prior.

The assortment can be a marker of AIGLE’s continued dedication to sustainable improvement, with a timestamped deadline of the tip of this calendar 12 months to make sure at the least 50% of its merchandise worldwide might be eco-friendly.

Putting motion to vow, AIGLE’s new-season assortment circles across the theme of “EXPLORE”; specifically, an inspired-by-nature dedication to “[allowing] everyone to fully live experiences without leaving any other trace than those of their footsteps.”

No higher strategy to just do that than with a tune, as per Colin Mak, or with {a photograph}, as Karen Tang would certainly attest.

Introducing Hong Kong’s AIGLE MAKERS:

Joining the likes of floriculturists, musicians, ceramists and even a culinary scientist-photographer from cities worldwide, Hong Kong’s personal Karen Tang and Colin Mak sit in esteemed firm with the “AIGLE MAKER” crowd. For the marketing campaign, every have been chosen to interpret the seasonal theme “EXPLORE” via their most popular medium outfitted in, after all, AIGLE wares.

For Mak, this culminated in two curated playlists, one soundtracking the day; the opposite, night time.

“First of all, it’s my pleasure and I am so delighted to be one of the AIGLE MAKER,” mentioned Mak, of his new AIGLE MAKER title. “The brand’s vision and the theme of their Spring/Summer 2022 collection align perfectly with my existing lifestyle, especially the idea of ‘the close relationship between urban and nature.’”

“To me, I’m now living near nature, however the workplaces and people I meet in daily life are all from the city,” Mak continues. “It reflects AIGLE’s theme of ‘traveling in-between urban and nature’ and these two elements are dependent on each other and important to keep our lives balanced.”

And the place would he go to discover in Hong Kong?

“I would definitely choose the hills in Hong Kong,” mentioned Mak. “If there’s a chance, I would visit more mountains to explore the different views in Hong Kong.”

Colin Mak’s Picks

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