Jonathan Frost has been a fan of hip hop group The Wu-Tang Clan for the reason that first time he noticed their video for “Protect Ya Neck”on MTV when he was 12 years outdated.
“After that I used to be hooked. In highschool I’d tag the ‘W’ on lockers, desks, partitions and every other floor that may settle for a Sharpie. My nickname junior and senior 12 months at Milwaukee Custer was ‘Wu-Tang,’” says Frost.
Fast ahead a pair many years and Frost, after working as a music producer, obtained his actual property gross sales license. In 2018, he began Frost Realty, one of many few Black-owned actual property brokerages within the space.
“My mission as a realtor is to become a leader in residential real estate and a leader in my community,” says Frost. “Everything I do has to have a giving component to it, otherwise what am I doing this for?”
Recently, Frost’s two passions collided.
While within the strategy of planning his subsequent billboard marketing campaign for his enterprise, Frost learn on-line that The Wu-Tang Clan was acting at Summerfest on Saturday, June 25.
Later that day, considered one of his consumers shared her frustration with the rising mortgage rates of interest and he mentioned jokingly, “Interest rates are temporary, but Wu-Tang is forever.”
“She had no idea what I was talking about, so she didn’t really get it. But I thought to myself, ‘That’s it!’And Wu-Tang became part of my new ad campaign,” says Frost.
Although a publish with a rendering of the billboards has made its means throughout a number of social media platforms, the true billboards gained’t be up till the top of the month.
For now, Frost isn’t saying the place the billboards will be.
As for The Wu-Tang live performance at Summerfest, Frost received his tickets. It can be his third time seeing the group.
“Unfortunately, Ol’ Dirty Bastard, one of my favorite artists of all time, was missing both times,” says Frost. “Although I missed him in concert, I actually worked on one of ODB’s singles off of his last album, ‘Osirus.’ To this day, the work I did for ODB’s album is still the highlight of my music production career.”
Although Frost stays a die-hard fan of the Clan to today, his household and his work at the moment are his predominant groove.
“My motivation has never been money. My motivation has always been to be in a position to help others who aren’t in a position to help themselves,” says Frost.
“More specifically to help combat the effects of the discriminatory practice of redlining. Additionally, I want to be a testimony to other agents of color who are thinking about opening their own firm and let them know that they can do this and it’s not as impossible of a goal as you may think. Frost Realty’s vision is to build equity for everyone.”