Prince property and Ohio vineyard in trademark battle over ‘Purple Rain’ Wine

On first blush, Purple Rain Wine, produced by the Ohio-based vineyard L’uva Bella, might sound like a loving tribute to the late pop star Prince. But in accordance with an ongoing lawsuit between L’uva Bella and Prince’s property, the model — which not solely shares a reputation with a Prince music, album, and film however can be a phrase he popularised many years earlier than the wine’s introduction — actually has little or no to do with Prince in any respect. And the vineyard argues one of many causes that ought to be abundantly clear is that Prince himself didn’t drink alcohol.

The battle for trademark Purple Rain Wine

L’uva Bella reportedly started producing Purple Rain — a candy Concord grape wine and their self-described “top-selling” product — in 2016 and was in a position to safe a trademark for the model in 2019. But this previous summer season, Prince’s property started authorized proceedings trying to invalidate that trademark, claiming that the model identify ends in a “likelihood of confusion” and “false suggestion of a connection” to the musical artist, in accordance with Rolling Stone.

Purple rain wine
Image Credit: Kelsey Knight/Unsplash

“The estate protects the intellectual property Prince created during his lifetime, including his image and the trademark ‘Purple Rain,’ which is strongly associated with him,” legal professionals for the property informed the music journal. “Comerica, as the court-appointed personal representative [of the estate], has a fiduciary duty to protect the estate’s intellectual property and brought this proceeding pursuant to that duty.”

In the submitting itself, the property’s legal professionals argue that not solely is “Purple Rain” Prince’s “most famous song, album, tour, movie, etc.,” but in addition that Prince is “undisputedly one of the most famous musicians of all time.”

“‘Purple rain’ is not a word in the English language. Prince chose the phrase and made it famous through a Grammy-winning album, a major motion picture, a song performed around the world, and the iconic image of the late artist,” the submitting continues in accordance with Billboard. “For the great majority of consumers, the only significance the term ‘Purple Rain’ has is to identify Prince and the image he made famous.” (Worth noting, origins of the phrase “purple rain” might be traced again to not less than 1972 when it was used within the charting, trill-filled acoustic tune “Ventura Highway” by America.)

However, L’uva Bella has continued to defend their proper to make use of the phrase to promote wine and, amongst different arguments, lately struck again with what some see as a shocking angle: Since Prince didn’t drink alcohol, followers know he wouldn’t be concerned.

“Prince was a teetotaler who despised alcohol,” the vineyard was stated to have written within the submitting. “The fans of Prince, knowledgeable about his beliefs and views, would never associate an alcohol-containing product with the artist.”

As a consequence, L’uva Bella reportedly claims that it’s “unreasonable that the public would assume respondent’s alcohol-containing wine goods originate with, are sponsored or endorsed by, or in any way associated with or connected to Prince.”

The U.S. Trademark Trial and Appeal Board is anticipated to make a ruling on the case within the coming months. Meanwhile, in accordance with L’uva Bella’s web site, they’re planning to increase the Purple Rain model with rosé and sangria varieties “coming soon.”

This story first appeared on

(Main and Feature Image Credit: Bertrand Guay / AFP by way of Getty Images)

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