We’re Beary Blissful {That a} Build-A-Bear Documentary Is within the Works

This information will you provide the heat and fuzzies.

Filmmaker Taylor Morden has begun manufacturing on a Build-A-Bear Workshop documentary, E! News realized April 6. That’s proper, we’re heading again to the place greatest mates are made.

The function size documentary—which has began manufacturing at Build-A-Bear headquarters in St. Louis, Mo.—will hint the enduring model’s 25 yr journey from startup to cultural craze. The movie finds the corporate “navigating a tumultuous era for retail,” in response to the official description, and “will explore what dynamics led to 2021 becoming the most profitable year in the company’s history.”  

Director Morden’s earlier work contains the 2020 Blockbuster documentary The Last Blockbuster, which examined the unfavorable results market adjustments had on the video retailer. In an announcement, he shared that he was prepared to research the thrilling world of plushies.

“Going into this project I have so many questions,” Morden mentioned. “What is it about Build-A-Bear that resonates with so many people? Why do people line up to stuff their own plush animals, when they can buy them already stuffed? Can experiential retail save the shopping mall as we know it? Or is it too late?”

He continued, “I’m hoping the audience will have as much fun as I do finding the answers!” 

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