Entertainment

‘WTF With Marc Maron’ Podcast Inks Multi-12 months Deal With Acast – Billboard


Marc Maron has struck a three-year cope with Acast to host, monetize and distribute the comic’s hit podcast, WTF With Marc Maron.

As a part of the deal, which begins on July 1, WTF may even provide bonus content material, merchandise and dwell occasion choices through Acast+, the podcast firm’s subscription service. The again catalogue of WTF, at present accessible with out advertisements on SiriusXM’s Stitcher Premium, may even be taken down and moved over to the open feed when the deal goes into impact, although a “small portion” can be paywalled on Acast+, in accordance with Acast spokesperson Ryan Hatoum.

New episodes of the present will proceed to be launched twice per week and can be accessible totally free throughout all main podcast platforms, whereas advertisers will be capable of place dynamic advertisements or use Acast’s in-house staff for premium spots that can seem on Maron’s present, along with different podcasts in Acast’s community.

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“We’ve amassed an amazing catalog over the years and Acast offers us an opportunity to make it available in a way it hasn’t been before, especially in international markets,” Maron stated in an announcement. “Acast won’t stand in the way of us doing the show the way we want to do it, the way we like doing it, the way we’ve always done it. They’re excited and focused and I think the partnership will be very productive.”

WTF With Marc Maron brings in 55 million listens per 12 months, in accordance with Acast. The present was the twenty fifth most-listened podcast within the U.S. through the first quarter of the 12 months, per Edison Research, proper above Conan O’Brien’s Conan Needs a Friend (the previous late-night host offered his podcast firm to SiriusXM for a reported $150 million this week).

Maron’s present additionally follows comparable offers struck by expertise like Anna Faris, who moved her podcast Unqualified over to Acast in February.

“Entering into a partnership with the podcast giant Marc Maron is a big win for Acast and for the open podcasting landscape, as this deal guarantees that the podcast can continue to be listened to by everyone, everywhere and on their preferred listening platform,” Ross Adams, the CEO of Acast, stated. “This collaboration presents a real step forward for us in the North American market, adding millions of listens and strengthening our brand even further in the region. At the same time we will also be working with the show to increase the number of Marc Maron fans across the globe.”

This article initially appeared in THR.com.





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