Xzibit’s cannabis brand Napalm has announced an exclusive partnership with Buddies Brand Inc., a cannabis company with a massive retail footprint in California, Washington, and Oregon. Buddies, the “West Coast cannabis brand,” fits well with Napalm’s ethos, as the hip hop artist, actor, and entertainer Xzibit has been a welcomed and well-received celebrity owner with a stake in the nascent cannabis industry.
“For Napalm, this partnership allows our brand to further streamline and expedite product development, vertically integrate, and provide distribution to our retail partners at a much higher level,” says Alvin ‘Xzibit’ Joiner, Founder of Napalm cannabis products. With the partnership, Xzibit has taken on the role of Creative Director at Buddies, and will center his work on product development and marketing. Napalm products will be manufactured exclusively at Buddies’ Redding, California facility and distributed by NABIS.
Napalm cannabis products are currently available in California. The strategic alliance with Buddies has a long-term goal of producing and distributing Napalm nationally. The Buddies brand is in 1,000 storefronts to date, and Napalm will aim to match its presence. “West Coast cannabis customers love Buddies products,” says Xzibit. “This partnership of two powerhouse brands, plus NABIS for distribution, will take us to new heights and help expand Napalm into more markets.”
Buddies Brand has been cultivating cannabis on the West Coast for 20 years. It has product offerings in a wide breadth of categories across the dispensary ecosystem: concentrates, vapes, flower, pre-rolls, and wellness.
“We have worked very hard to build Buddies to become one of the most consistent, popular, and in-demand brands on the West Coast,” said Bryan Cochran, President of Buddies. “This partnership with Xzibit and Napalm unites and elevates both of our organizations’ strengths. Alvin’s work ethic and his passion for cannabis and music is something we’re very excited about, and even more so when combined with our award-winning products, team, and strategic partners.”
What does the future hold for Napalm? “In 5 years, I’d like to be aligned with our strategic partner Buddies in retail and manufacturing and become a nationwide house of brands,” says Xzibit.
Founded in 2020, the Napalm brand stands out on shelves due to its bold glass packaging in the shape of various weapons, as the namesake title suggests. The brand is famous for its blunt called The Grenade, an 8-gram pre-roll filled with indoor-grown cannabis and live resin, which comes in a glass-shaped grenade. “We’re a premium product. Our presentation has to be the same,” says Xzibit. “It’s not just about the presentation, it’s about what’s inside our packaging, all of it is important.”
The founder says that Napalm plans to do a relaunch coinciding with the 4th of July. The brand will introduce some new products at the same time. “We have the Dynamite Stick, which is a two-gram blunt that we’re releasing,” says Xzibit. “We’re also releasing a single Rocket pre-roll. We have seen success with our five-pack of these infused pre-rolls called Rockets, and we’re going to add the single Rockets. We have a dab line coming soon that’s called Landmines.”
Xzibit says he looks forward to expanding the brand in every way. The hip-hop artist and entrepreneur offered some parting advice for other business owners in the cannabis space and across industries: “Apply yourself and know how to take extreme accountability,” he says. “Push through the tough times, and celebrate, for a brief moment, your successes. The most important thing is to be able to stay the course. To have your ideas come to life, you need to have great people around you who can execute them.”