Zillow Reopens the Door to iBuying

Zillow is getting into bed with recent archrival Opendoor—or is it the other way around? Either way, both platforms could use somebody to lean on.

After disclosing it would exit its own automated home-buying and -selling business last year, Zillow Group is now essentially getting back into iBuying virtually risk-free, leveraging Opendoor’s technology in order to do so. The two online real-estate giants both said in conjunction with their respective earnings Thursday that they have entered into a multiyear exclusive partnership such that home sellers on Zillow’s platform will be able to request an offer on their home directly from Opendoor.

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